The www.MediaInfoCenter.org was developed and is managed by the Media Management Center at Northwestern
University.
The Media Management Center is allied with the Kellogg School
of Management and the Medill School and has three principal
areas of activity:
- It educates senior level executives from all of the media industries.
While they come principally from the United States, there is regular participation
from media leaders in Latin America, Europe and Asia. The Media Management
Center is also the faculty for a major in media management for MBA's at
the Kellogg School. This is the only major of its kind offered by a top
five U.S. graduate school of management.
- The Media Management Center participates with media companies in projects that engage
some of the most challenging issues to confront the media particularly in
strategy, marketing, content, and sales force productivity.
- All of the Media Management Center's work is supported by research into many of the media's
most complex problems. There is a long list of publications and reports
published by the Media Managament Center. A prime example of its present research can be
found at www.readership.org. This is a site based on nearly six million
dollars worth of research on what causes consumers to read newspapers and
what would cause them to spend more time reading, etc. That work was based
on a sample of 37,000 consumers, the largest sample every drawn for inquiry
of this sort and covers all facets of print media operation from content
to organizational culture and from brand to service.
More information about the Media Management Center can be found at www.MediaManagementCenter.org.
This site's development was sponsored by a grant from the John S. and James
L. Knight foundation. You can learn more about Knight Foundation at www.knightfdn.org.
You can direct questions or suggestions regarding Media InfoCenter.org to:
Rebecca Weston
Digital Initiatives Coordinator, Media Management Center, Northwestern University
E-mail: r-weston@northwestern.edu
Phone: (847) 491-5237
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