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Advertising
Revenue by Media (in millions)
|
| Year |
Newspapers |
Television |
Cable
TV |
Radio |
Magazines |
| 1975 |
$ 8,442 |
$ 5,263 |
n/a |
$ 1,980 |
$ 1,465 |
| 1976 |
9,910 |
6,721 |
n/a |
2,330 |
1,789 |
| 1977 |
11,132 |
7,612 |
n/a |
2,634 |
2,162 |
| 1978 |
12,707 |
8,979 |
n/a |
2,942 |
2,597 |
| 1979 |
14,493 |
10,154 |
n/a |
3,277 |
2,932 |
| 1980 |
15,615 |
11,330 |
72 |
3,690 |
3,225 |
| 1981 |
17,420 |
12,650 |
160 |
4,212 |
3,533 |
| 1982 |
17,694 |
14,329 |
290 |
4,670 |
3,710 |
| 1983 |
20,582 |
16,136 |
452 |
5,210 |
4,233 |
| 1984 |
23,522 |
19,098 |
733 |
5,817 |
4,932 |
| 1985 |
25,170 |
20,003 |
989 |
6,490 |
5,155 |
| 1986 |
26,990 |
21,654 |
1,173 |
6,949 |
5,317 |
| 1987 |
29,412 |
22,941 |
1,321 |
7,206 |
5,607 |
| 1988 |
31,197 |
24,490 |
1,641 |
7,798 |
6,072 |
| 1989 |
32,368 |
25,364 |
2,095 |
8,323 |
6,716 |
| 1990 |
32,281 |
26,616 |
2,631 |
8,726 |
6,803 |
| 1991 |
30,409 |
25,461 |
3,145 |
8,476 |
6,523 |
| 1992 |
30,737 |
27,249 |
3,830 |
8,654 |
7,000 |
| 1993 |
32,025 |
28,020 |
4,451 |
9,457 |
7,357 |
| 1994 |
34,356 |
31,133 |
5,209 |
10,529 |
7,980 |
| 1995 |
36,317 |
32,720 |
6,166 |
11,338 |
8,580 |
| 1996 |
38,402 |
36,046 |
7,778 |
12,269 |
9,010 |
| 1997 |
41,670 |
36,893 |
8,750 |
13,491 |
9,821 |
| 1998 |
44,292 |
39,173 |
10,340 |
15,073 |
10,518 |
| 1999 |
46,648 |
40,011 |
12,570 |
17,215 |
11,433 |
| 2000 |
49,050 |
44,802 |
15,455 |
19,295 |
12,370 |
| 2001 |
44,255 |
38,881 |
15,736 |
17,861 |
11,095 |
| 2002 |
44,031 |
45,068 |
16,297 |
18,877 |
10,995 |
| 2003 |
44,843 |
41,932 |
18,814 |
19,100 |
11,435 |
| 2004 |
46,614 |
46,267 |
21,527 |
19,581 |
12,247 |
| 2005 |
47,335 |
44,293 |
23,654 |
19,640 |
12,847 |
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Source: Robert J. Coen, Universal McCann
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