|
|
Audience
Size
These estimates are for 2002 |
|
|
|
|
|
| Audience
in Thousands |
|
Adults |
Households |
|
|
| Newspapers |
|
|
|
|
| Weekday*
(55.4%) |
119,373
|
n.a.
|
|
|
| Sunday*
(63.1%) |
135,964
|
n.a.
|
|
|
| |
|
|
|
|
|
Source:
Scarborough Research 2002, Release 1 (Top 50 Market Report)
|
|
|
|
|
|
|
|
| Television |
|
|
|
|
| Yesterday
(90%) |
193,927
|
|
|
|
| Broadcast** |
|
105,500
|
|
|
| Cable** |
|
73,230
|
|
|
| |
|
|
|
|
|
Source:
Nielsen Media Research, Jan 2002, Adults 18+
|
|
|
| Radio |
|
|
|
|
| Daily
(77.6%) ' |
167,208
|
n.a.
|
|
|
| |
|
|
|
|
Source:
RADAR 71, Fall 2001 and Radio Advertising Bureau
|
|
|
| Magazines |
n.a.
|
n.a.
|
|
|
|
|
|
|
|
|
|
|
|
|
* Based on readership in the top 50 markets |
|
|
|
| **
January, 2002 |
|
|
|
|
| |
|
|
|
|
Adults
are persons 18+ years old. The
Census Bureau estimates
215,474,215 adults as of July 1, 2002 |
|
