| Rank |
Segment or Subsegment |
00 vs. 03
ROA Change (points) |
| 1 |
Healthcare Information |
35.2 |
| 2 |
Independent Marketing Services Companies |
27.2 |
| 3 |
Telephone Directory Publishing |
21.4 |
| 4 |
Adult Education/Corporate Training |
15.7 |
| 5 |
Content Providers |
12.8 |
| 6 |
Marketing Information |
8.9 |
| 7 |
Search Engines/Portals |
8.7 |
| 8 |
Other Business Information |
8.7 |
| 9 |
Consumer Magazine Publishing |
5.0 |
| 10 |
Filmed Entertainment |
4.9 |
| 11 |
Cable & Satellite Providers |
3.8 |
| 12 |
Radio Station Owners & Networks |
3.2 |
| 13 |
Cable & Satellite Networks |
2.4 |
| 14 |
Financial Information |
1.4 |
| 15 |
Human Resources Information |
1.3 |
| 16 |
Videogames |
1.0 |
| 17 |
Out-of-Home Media |
0.3 |
| 18 |
Television Station Broadcasters |
0.0 |
| 19 |
Consumer Book Publishing |
-0.2 |
| 20 |
Professional and Educational Media |
-0.4 |
| 21 |
Specialty Media |
-0.8 |
| 22 |
Television Network Companies |
-1.0 |
| 23 |
Technology Information |
-1.1 |
| 24 |
Other Marketing Services |
-1.4 |
| 25 |
Business-to-Business Media |
-1.5 |
| 26 |
Newspaper Publishing |
-2.6 |
| 27 |
Marketing Services Holding Companies |
-3.5 |
| 28 |
Recorded Music |
-5.0 |
| 29 |
Internet Service Providers |
-11.1 |
| 30 |
Satellite Radio Companies |
- |
Sources: 2004 Veronis Suhler Stevenson Communications Industry Report, PQ Media
Veronis Suhler Stevenson is no longer updating the data in this page. |
