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Frequent moviegoers comprise 81% of total admissions of all moviegoers.

Frequency of Moviegoing *
  % 2003 % 2004 % 2005 % 2006 % 2007
Frequent 25 28 24 28 22
Occasional 36 35 34 34 37
Infrequent 11 13 13 11 12
Never 27 24 29 26 29


*Aged 12 and over
Frequent = at least once per month (12x/year)
Occasional = at least once in six months (2-11xx/year)
Infrequent = less than once in six months

Source: Motion Picture Association of America, U.S Move Attendance Study 2007

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