Frequent moviegoers comprise 81% of total admissions of all moviegoers.
Frequency of Moviegoing *
% 2000
% 2001
% 2002
% 2003
% 2004
Frequent
30
27
28
25
28
Occasional
34
32
35
36
35
Infrequent
10
12
11
11
13
Never
26
30
26
27
24
*Aged 12 and over
Frequent = at least once per month (12x/year)
Occasional = at least once in six months (2-11xx/year)
Infrequent = less than once in six months
Source: Motion Picture Association of America, U.S Move Attendance Study 2004
