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Frequency of Moviegoing


Frequent moviegoers comprise 81% of total admissions of all moviegoers.

Frequency of Moviegoing *
  % 2000 % 2001 % 2002 % 2003 % 2004
Frequent 30 27 28 25 28
Occasional 34 32 35 36 35
Infrequent 10 12 11 11 13
Never 26 30 26 27 24


*Aged 12 and over
Frequent = at least once per month (12x/year)
Occasional = at least once in six months (2-11xx/year)
Infrequent = less than once in six months

Source: Motion Picture Association of America, U.S Move Attendance Study 2004

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