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Media Consumption Based on Hours per Person
Consumers spent more time with filmed entertainment than eve before
The average American spent 1,962 hours watching movies or TV in 2007, which is 6%
more time than in 2003. At the same time, they spent less time using media supported by
advertising and more time with media they paid for.
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| Media Consumption based on Hours per Person: Veronis Suhler Stevenson |
| Filmed Entertainment |
2003 |
2004 |
2005 |
2006 |
2007 |
2007 Weekly Average |
% Change vs.
'06 -'07 , '03 -'07p |
| Cable & Satellite TV |
886 |
909 |
980 |
997 |
1,010 |
19.4 |
|
1.3% |
14.0% |
| Broadcast TV |
729 |
711 |
679 |
676 |
676 |
13.0 |
|
0.0% |
-7.3% |
| Consumer Internet |
153 |
164 |
169 |
177 |
181 |
3.5 |
|
2.3% |
18.3% |
| Home Video* |
60 |
67 |
63 |
62 |
64 |
1.2 |
|
3.2% |
6.7% |
| Box Office |
13 |
13 |
12 |
12 |
13 |
0.3 |
|
8.3% |
0.0% |
| In-flight ertaintainment & Mobile content |
5 |
8 |
10 |
13 |
18 |
0.3 |
|
38.5% |
260% |
| Subtotal |
1,846 |
1,872 |
1,913 |
1,937 |
1,962 |
37.7 |
|
1.3% |
6.3% |
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| Other Entertainment |
2003 |
2004 |
2005 |
2006 |
2007 |
2007 Weekly Average |
|
% Change vs.
'06 -'07 , '03 -'07p |
| Broadcast and Satellite Radio |
831 |
821 |
805 |
778 |
769 |
14.8 |
|
-1.2% |
-7.8% |
| Recorded Music |
187 |
196 |
195 |
186 |
171 |
3.4 |
|
-8.1% |
-8.6% |
| Newspapers |
195 |
192 |
188 |
178 |
172 |
3.3 |
|
-3.4% |
-11.8% |
| Consumer Magazines |
122 |
125 |
124 |
121 |
119 |
2.3 |
|
-1.7% |
-2.5% |
| Consumer Books |
108 |
108 |
107 |
108 |
108 |
2.1 |
|
0.0% |
0.0% |
| Video Games |
76 |
78 |
73 |
76 |
82 |
1.6 |
|
7.9% |
7.9% |
| Subtotal |
1,522 |
1,520 |
1,492 |
1,447 |
1,421 |
27.3 |
|
-1.8% |
-6.6% |
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| Total |
3,368 |
3,392 |
3,405 |
3,384 |
3,383 |
65.1 |
|
0.0% |
0.4% |
*Includes playback of prerecorded VHS cassettes and DVDs only
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