|
|
Media Consumption Based on Hours per Person
Following trends in previous years, it is estimated that the average person will spend the
majority of their time with media supported by advertising (56%) in 2004. Within this category,
49% of the hours consumed will be spent listening to broadcast and satellite radio.
|
Percent Change % |
| Filmed Entertainment |
2000 |
2001 |
2002 |
2003 |
2004p |
2003-2004 |
2000-2004p |
| Cable & Satellite TV |
769 |
843 |
918 |
975 |
1,010 |
3.6 |
31.3 |
| Broadcast TV |
866 |
833 |
787 |
769 |
782 |
-0.6 |
-8.4 |
| Consumer Internet |
107 |
139 |
158 |
176 |
189 |
7.4 |
76.6 |
| Home Video1 |
51 |
56 |
65 |
70 |
78 |
11.4 |
52.9 |
| Box Office |
12 |
13 |
14 |
13 |
13 |
0.0 |
8.3 |
| Interactive TV2 |
2 |
2 |
2 |
2 |
3 |
50.0 |
50.0 |
| Subtotal |
1,807 |
1,886 |
1,944 |
2,005 |
2,075 |
3.5 |
14.8 |
| |
| Other Entertainment |
2000 |
2001 |
2002 |
2003 |
2004p |
2003-2004 |
2000-2004p |
| Broadcast and Satellite Radio |
943 |
955 |
990 |
1,002 |
1,035 |
3.3 |
9.0 |
| Recorded Music |
258 |
229 |
200 |
184 |
180 |
-4.2 |
-19.4 |
| Daily Newspapers |
180 |
177 |
175 |
171 |
169 |
-1.1 |
-5.4 |
| Consumer Magazines |
135 |
127 |
125 |
121 |
118 |
-1.7 |
-6.4 |
| Consumer Books |
109 |
106 |
109 |
108 |
107 |
-1.8 |
-10.8 |
| Video Games |
59 |
60 |
64 |
69 |
71 |
2.0 |
20.3 |
| Subtotal |
1,684 |
1,654 |
1,663 |
1,655 |
1,680 |
1.5 |
-0.2 |
| |
| Total |
3,491 |
3,540 |
3,607 |
3,660 |
3,755 |
2.6 |
7.6 |
1 Includes playback of prerecorded VHS cassettes and DVDs only
2 Video-on-Demand only
Source: Veronis Suhler Stevenson, 2004
|
|
