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2007 Total HDV Set-Top Console Households = 795,000
2007 Total HDV Households (Including game & PC HDV-ROM) = 4,406,004


Sales of Home Entertainment to U.S. Dealers: Adams Media Research
Units in Millions
Year Rental
DVDs
Sell - Through
DVDs
Total
DVDs
% Change Total DVDs vs.

Rental Cassettes Sell-Through Cassettes Total Cassettes
% Change Total DVDs vs.
Previous Period 2007 Previous Period 2007
2007
171.2
1,084.6
1,255.8
-4.1%
--
 
0.3
0.0
0.3
-95.4%
--
2006
180.2
1,129.0
1,309.2
1.2%
-4.1%
1.6
5.8
7.4
-84.8%
-95.4%
2005
179.0
1,114.5
1,293.6
6.75%
-2.95%
14.9
33.8
48.7
-61.0%
-99.3%
2004
149.3
1,063.3
1,212.6
38.8%
3.6%
32.9
92.5
124.8
-48.9%
-99.7%
2003
105.4
768.3
873.6
--
43.75%
47.5
196.9
244.4
--
-99.9%
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