The Campaign for Freedom was launched in July 2002. This campaign of public service ads (PSAs), developed by the Ad Council, focuses on freedom.

As of the first quarter of 2005, media outlets have donated more than $84.7 million in advertising time and space for the PSAs.

Phase 1: Launched in July 2002 to coincide with the first Independence Day following the tragedies of September 11th, the PSAs focused on inspiring Americans by reminding them about the importance of freedom. The ads ended with the tagline, “Freedom. Appreciate it. Cherish it. Protect it.” The media donated $46.5 million in advertising time and space for this phase.

Phase 2: Launched in September 2003 to coincide with the second anniversary of the tragedies, the second phase also focused on inspiring Americans by reminding them about the importance of freedom by revealing the impact of freedom through testimonials of immigrants to the United States who fought for freedom and truly appreciate it. The media donated more than $23.4 million in advertising time and space for this phase.

Phase 3: Launched in June 2004 to coincide with Independence Day, the third phase encouraged Americans to celebrate freedom by engaging in everyday activities that will express and protect their freedom. The PSAs featured man-on-the street interviews with Americans who are actively engaged in discussions about freedom and what they are doing to exercise their rights. The ads direct audiences to visit www.explorefreedomusa.org, which provides ideas and resources to engage Americans in cherishing and protecting freedom. This phase received more than $14.5 million in donated advertising time and space.

Additional support—non-phase specific: $0.3 million