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Demographic Characteristics of Magazine Readers
Index vs.Total Population (Index = 100)
  Heavy Magazine Readers Heavy Television Viewers
Average Age 43 50
Average Household Income $75,247 $52,399
Average Value of Owned Home $294,870 $222,888
Graduated College 119 74
Household Income $75,000+ 121 70
Employed 110 77
Professional/Manager 118 58
Top Management 122 59
Use Internet 3+ Times a Week 119 79



Source: 2005 MRI Fall
Magazine & TV users top 2 quintiles

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