|
|
| Demographic
Characteristics of Magazine Readers |
Index
vs.Total Population (Index = 100) |
| |
Heavy Magazine Readers |
Heavy Television Viewers |
| Average Age |
43 |
50 |
| Average Household Income |
$75,247 |
$52,399 |
| Average Value of Owned Home |
$294,870 |
$222,888 |
| Graduated College |
119 |
74 |
| Household Income $75,000+ |
121 |
70 |
| Employed |
110 |
77 |
| Professional/Manager |
118 |
58 |
| Top Management |
122 |
59 |
| Use Internet 3+ Times a Week |
119 |
79 |
|
Source: 2005 MRI Fall
Magazine & TV users top 2 quintiles
|
|
