Tabs
   Media Management Center    Readership Institute    McCormick Fellows    Kellogg School of Management    Medill    Northwestern University
Magazine Reading by Place
In own home 81%
Out-of-home 76%
  Doctor/Dentist Office 37%
  Someone Else's Home 26%
  Newsstand/Store 26%
  Work 25%
  Beauty/Barber Shop 14%
  Somewhere Else 8%
  Library/Club/School 8%
  Airplane 7%
  Business Reception Room 7%
  During Other Travel 2%
  Traveling to/from Work 2%

Percentages add up to more than 100% due to multiple responses.

Base: U.S. Adult Magazine Readers
Source: MRI Fall 2007

©2010 Media Management Center   See FAQ for copyright information.