Tabs
   Media Management Center    Readership Institute    McCormick Fellows    Kellogg School of Management    Medill    Northwestern University

Household Income and Education of Magazine / TV Users

Heavy Magazine readers Heavy Television Viewers
Average Age
43
50
Average Household Income
$ 73,510
$ 52,833
Average Value of Owned Home
$ 247,919
$ 196,290
Graduated College
119
72
Household Income $75,000+
121
68
Employed
110
76
Professional/Manager
116
59
Top Management
118
64
Use Internet 3+ Times a Week
119
70
Source: MRI Spring 2005; Magazine and TV users, top two quintiles
©2008 Media Management Center   See FAQ for copyright information.