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Question wording of experience items on magazine survey:
The statements below may or may not describe your own experience with reading
For each statement, indicate how much you agree or disagree that it
describes your feelings about this magazine. Each statement is different,
so please do not skip over any of them.
Each one of these statements is how some people describe a magazine
that they read. Please tell us how well each one describes your own
reading of magazine ___________.
Response categories: "Strongly disagree," "Disagree," "Neither Agree nor disagree," "Agree," and "Strongly Agree"
- (AA) It's worth every penny they charge for it
- (AB) It is time well spent
- (AC) I would think of it as a possible gift for a friend
- (AD) I feel like I am getting a very good deal on the magazine
- (AE) It is hard to put down when I am really into it
- (AF) It addresses issues or topics of special concern to me
- (AG) I want to read it cover to cover
- (AH)It is important to me that I remember later what I have read in the magazine
- (AI) I find my mind wandering while reading this magazine
- (AJ) I try to skim the articles I look at as quickly as I can
- (AK) I often pause while reading it to think about what I am reading
- (AL) It always leaves me wanting more
- (AM) While I am reading the magazine the activity going on in the room around me is also on my mind
- (AN) If I don't have a lot of time, this magazine is perfect
- (AO) I find the table of contents useful
- (AP) In reading the magazine I always have a good sense of what I haven't read and what I want to read later
- (AQ) I especially like some of the special parts or sections that are always in the magazine
- (AR) It's easy to put down and come back to
- (AS) None of the articles are too long
- (AT) I like the short pieces you can read quickly
- (AU) I know the layout of the magazine well and where to find things
- (AV) It bothers me when the topics on the cover don't match what is inside the magazine
- (AW) I am mentally involved in the magazine while reading it
- (AX) I like to have something to drink or eat while I am reading it
- (AY) I can read the magazine and watch TV at the same time
- (AZ) I routinely carry the magazine with me
- (BA) I don't have any set times to pick it up
- (BB) It is important to me to get comfortable when I read it
- (BC) I can't read it when there are too many distractions
- (BD) I have settled into a routine with reading the magazine
- (BE) My parents had the magazine around when I was growing up
- (BF) Sometimes it comes too late to be relevant
- (BG) I look forward to reading certain writers in the magazine
- (BH) I feel like I get to know the people writing the articles
- (BI) It updates me on things I try to keep up with
- (BJ) It has an artistic quality to it
- (BK) They pack a lot of information into it
- (BL) It's an escape
- (BM) I often critique the magazine as I read it
- (BN) I look at the magazine as educational.I am gaining something
- (BO) You see things here first
- (BP) It is an avenue to learning about new products
- (BQ) The magazine itself is pretty cool
- (BR) I trust it to tell the truth
- (BS) It does not sensationalize things
- (BT) You don't have to worry about accuracy with the magazine
- (BU) The magazine gives good advice
- (BV) It is unbiased in its reporting
- (BW) I get ideas from the magazine
- (BX) It makes me look at my life differently
- (BY) My goal is to relax with the magazine
- (BZ) I tend to daydream while reading it
- (CA) I like to kick back and wind down with it
- (CB) The magazine makes you want to get in shape
- (CC) It is a quiet time
- (CD) It's a treat for me
- (CE) I know that they will have articles on topics I cannot stand
- (CF) Reading the magazine is my time alone
- (CG) It is my reward for doing other things
- (CH) It gets me excited about things
- (CI) There are things in the magazine I find very sexy
- (CJ) You could get a nerotic dream or daydream from reading this magazine
- (CK) Occasionally the magazine tries to shock you
- (CL) I sometimes go back to old issues to find things
- (CM) I feel less stressed after reading it
- (CN) I tear out articles to keep
- (CO) Almost anyone could get something out of this magazine
- (CP) I save back issues for a period of time
- (CQ) There is a sensual aspect to the magazine
- (CR) I like to send people things from the magazine
- (CS) Reading this magazine is a little bit of a luxury
- (CT) I collect the magazine
- (CU) It shows me how other people live their lives
- (CV) It's mainly for people like me
- (CW) The magazine deals with the same situations I find myself in with my friends
- (CX) I like for other people to know that I read this magazine
- (CY) It makes me feel younger
- (CZ) I like that it focuses on average people
- (DA) It fits my own political views
- (DB) Some people would think this magazine is dumb
- (DC) The magazine makes me a little envious of other people
- (DD) The magazine helps me to understand the opposite sex better
- (DE) It is more for single people
- (DF) This magazine includes people of color
- (DG) I value the way it presents the opinions of readers
- (DH)A big reason I read it is to make myself more interesting to other people
- (DI) Reading this magazine is a little like belonging to an organization or a group
- (DJ) I show something in the magazine to people in my family so that they will understand
- (DK) I like to have the magazine around so that others might read it
- (DL)I bring up things I've read in the magazine in conversations with many other people
- (DM)I only talk about the magazine with people who share my interest in it
- (DN) Other people in my home enjoy the magazine
- (DO) The magazine is not too hard for me to understand
- (DP)When I read this magazine,I losemyself in the pleasure of reading it
- (DQ) Sometimes it assumes some knowledge that I don't have
- (DR)It has good stories about things that happen and how they turn out
- (DS) I often reread articles to get the most out of them
- (DT)Even if I disagree with things in the magazine,I feel like I have learned something
- (DU)I can picture myself at the scene of the events and places described
- (DV) The magazine leads me to new experiences
- (DW) It tries to include different sides of a story
- (DX) The magazine is relevant to my everyday life
- (DY) It helps me plan what I want to see or do
- (DZ) I like seeing people of color in this magazine
- (EA)Reading the magazine adds to my enjoyment of other things I do
- (EB) I look at most of the ads
- (EC) I like the ads just as much as the articles
- (ED)Having ads in the magazine is good because they help pay for the magazine
- (EE)Sometimes it is hard to tell whether something is an article or whether it is advertising
- (EF) I hate the cards in the magazine
- (EG) I like how colorful the ads are
- (EH) The ads are so similar in style they blend together
- (EI) The number of ads makes it harder to read the articles
- (EJ) I make a special effort to skip over and avoid the ads
- (EK)Some of the ads interest me a lot, some do not interest me at all
- (EL)Advertising in this magazine says something about the brand being advertised
- (EM) I think of this magazine as a brand name
- (EN) I like the ads for unusual things
- (EO) I read the ads because they are there
- (EP)Mostly the ads are for products related to the subject matter of the magazine
- (EQ) The ads are mostly for things I already know all about
- (ER)The ads are for the kind of things you would not see anywhere else
- (ES)Too many of the ads in the magazine are for things I am not going to buy
- (ET) Sometimes the ads are over-the-top or weird
- (EU) The ads should include more information about prices
- (EV) I don't like that the ads are trying to sell me things
- (EW) All too often the ads are sexist
- (EX) The ads are for someone like me
- (EY) The ads could use more information about where to buy things
- (EZ)After finishing the magazine, I find it easy to put it out of my mind
- (FA )I remember at least some of the things I have read in the magazine for a long time
- (EB) The magazine has changed my life
- (FC) The magazine takes my mind off other things that are going on
- (FD) I use it as a break
- (FE) It's mainly good for when I don't have anything else to do
- (FF)I wonder sometimes how they come up with ideas for the articles in the magazine
- (FG) It would be fun to work for the magazine
- (FH) This magazine is directed entirely toward males
- (FI) This magazine is directed entirely toward females
- (FJ) Someone of the opposite sex would think it interesting
- (FK)It is hard to follow articles in this magazine because they are continued on too many pages
- (FL) The magazine makes me feel like I am there
- (FM) The magazine uses pictures to convey important information
- (FN) I like to look at the pictures for awhile
- (FO) I sometimes show a picture in it to someone else
- (FP) I look at the pictures in it and think "Wow"
- (FQ) The cover really makes me want to read the magazine
- (FR)While I am reading the magazine, I like to picture things in my own mind
- (FS) Most often I look at the pictures before reading the article
- (FT) I like to look at the pictures even if I don't read the story
- (FU) I look forward to getting this magazine
- (FV) I always go through the same routine when I first get it
- (FW) The articles really are in-depth
- (FX) When I first get the magazine, I want to start reading it right away
- (FY) It can be pretty shallow
- (FZ) It is very professional
- (GA) The magazine is very sophisticated
- (GB)It would be interesting to go back through old issues to see how things have changed
- (GC) It is never boring to read an issue
- (GD) They do a good job of covering things. They don't miss things
- (GE)You can't go very long without reading it because you will fall behind
- (GF) Some things you would only see in this magazine
- (GG) It deals with a good variety of things
- (GH) It always has something that surprises me
- (GI) It tries to cover too much. They should split it up
- (GJ) They do a nice job of gearing things to the time of year
- (GK) I particularly like to read articles in it connected to holidays
- (GL) It has an international focus on things
- (GM)It covers the same topics over and over, but still manages to stay fresh
- (GN) I would like it to cover my area of the country better
- (GO)When I am reading a story in this magazine I always want to find out how it ends
- (GP) Sometimes I feel it is the same from issue to issue
- (GQ) I expect to continue reading this magazine for a long time
- (GR) The magazine stimulates my thinking about things
- (GS) It helps me make up my mind and make decisions
- (GT) I use the magazine to learn how to make things
- (GU)I am physically active and this is a big reason I read the magazine
- (GV)This magazine gives me a feel for what different places are like
- (GW) The magazine gets me to try new things
- (GX) I really like the tips in the magazine
- (GY) It certainly doesn't affect my values
- (GZ) It makes me want to go shopping
- (HA)It probably makes me more likely to buy the things I see in the magazine
- (HB) I know that I will never have the things I see in this magazine
- (HC) It shows me how to do things the right way
- (HD) I am a better parent because I read the magazine
- (HE) You learn how to improve your appearance
- (HF) I always get the magazine in good condition
- (HG) I wish I had more control over when I get it
- (HH)If I happened to have a problem getting an issue of the magazine, it would be easy to get another one
- (HI) I find myself reading less of the magazine than I used to
- (HJ) I feel like I should read as much of it as I can
- (HK) I only read the articles that I especially want to read
- (HL) Some of the articles I start but don't finish
- (HM) The page numbers are very hard to use
- (HN) Reading this magazine makes me feel good about myself
- (HO) It inspires me in my own life
- (HP) It makes me feel like I can do things
- (HQ) It makes me value what I have
- (HR) Reading it makes me want to match what others have done
- (HS) It features people who make you proud
- (HT) The magazine definitely affects me emotionally
- (HU) Some articles touch me deep down
- (HV) It helps me to see that there are good people in the world
- (HW) The magazine reinforces my religious faith
- (HX) I think of the magazine as faith based
- (HY) Some of the stories make me feel bad
- (HZ) I worry about what I am reading about
- (IA) When reading this magazine, I am worry free
- (IB) Overall, it leaves you with a good feeling
- (IC) It makes me laugh
- (ID)I like stories in the magazine about the weird things that can happen
- (IE) I am very interested in the stories about celebrities
- (IF) You see how normal some well-known people can be
- (IG) I like to check out who is on the cover
- (IH) Gossip is a big part of the magazine
- (II)I sometimes use the Internet to follow up on things I have read about in the magazine
- (IJ)I read the magazine in print less than before because of the Internet
- (IK) The magazine would make a good television show
- (IL) For me, the magazine's Web site is an important part of the magazine
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