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Radio Reaching Adults with $50,000+ Incomes


Radio Reaches Adults with Incomes of $50,000+
Adults
-------------- Men
-------------- Women
 
Weekly
Reach
Daily Time Spent Listening Hrs:Min
    Weekly
Reach
Daily Time Spent Listening Hrs:Min     Weekly
Reach
Daily Time Spent Listening Hrs:Min
         
18+
94.5%
3:30
  18+ 94.2% 3:42   18+ 94.8% 3:19

Source: RADAR ® 93, June 2007, © Copyright Arbitron (Monday-Sunday, 24 hours, based on weekly cume, average daily time spent listening)





Radio Reaches College Graduates
Adults
-------------- Men
-------------- Women
 
Weekly
Reach
Daily Time Spent Listening Hrs:Min
    Weekly
Reach
Daily Time Spent Listening Hrs:Min     Weekly
Reach
Daily Time Spent Listening Hrs:Min
         
18+
94.5%
3:08
  18+ 94.3% 3:15   18+ 94.7% 3:00

Source: RADAR ® 93, June 2007, © Copyright Arbitron (Monday-Sunday, 24 hours, based on weekly cume, average daily time spent listening)

 

 

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