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Radio Reaching Adults with $50,000+ Incomes

  Weekly Reach Avg. Daily Time
Spent Listening (Hrs:Min)
Adults 18+ 94.9% 3:35
Men 18+ 94.9% 3:46
Women 18+ 95.0% 3:23


Source: RADAR 83, Dec 2004


Radio Reaching Adults with College Degrees

  Weekly Reach Avg. Daily Time
Spent Listening (Hrs:Min)
Adults 18+ 94.8% 3:12
Men 18+ 94.7% 3:17
Women 18+ 95.0% 3:04


Source: RADAR 83, Dec 2004 , Arbitron (Monday-Sunday 24 hours, based on weekly cume, average daily time spent listening).

 
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