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Life beyond print: Newspaper journalists' digital appetite
America's newspaper journalists are eager to compete in the digital world and want their newsrooms to speed up the transition from print to digital, according to this study of almost 3,800 journalists at 79 newspapers.

Teens Know What They Want from Online News: Do You?
Learn what kind of news Web site would attract and interest teenagers - and many other people, too - in this joint study by the Media Management Center and the Newspaper Association of America Foundation.

Online Ad Networks: Disruption - and Opportunity - for Media Businesses
This report explains the impact of online ad networks and offers practical advice for how publishers can and should more actively manage network relationships.

How To Become 'Easy to Use' Online
Easy to use Web sites distinguish themselves by delivering the amount and complexity of information their users want without overloading them. The key to offering the right amount of information is understanding the target audience.

Hours Spent Listening to the Radio Per Week

Proliferating media options mean Americans have more and more choices where to spend their media time. Because Radio is
easily available just about everywhere -and because Radio may be enjoyed while accesing other media- Radio continues to
capture an average of 10 hours of tune-in each week, providing many opportunities for your advertising message to make an impact!
 
Persons -- Teens
 
Total Week Time Spent listening
Hrs:Min
  
Avg. Weekday Time Spent listening
Hrs:Min
  
Total Weekend Time Spent listening
Hrs:Min
    
Total Week Time Spent listening Hrs:Min
  
Avg. Weekday Time Spent listening
Hrs:Min
  
Total Weekend
Time Spent
listening
Hrs:Min
12+
19:00
  
2:48
  
5:00
  
12-17
12:00
  
1:33
  
4:15
 
Men ----Women
18+
20:30
3:06
5:00
  
18+
19:00
2:51
4:45
18 - 34
19:15
2:51
4:45
  
18 - 34
17:45
2:41
4:30
25 - 54
21:00
3:12
5:00
  
25 - 54
19:00
2:51
4:45
35 - 64
21:30
3:17
5:15
  
35 - 64
19:30
2:54
5:00
65+
19:45
2:54
5:15
  
65+
19:30
2:48
5:30

Adults  
18+
19:45
2:57
5:00
18 - 34
18:30
2:45
4:45
25 - 54
20:00
3:03
4:45
35 - 64
20:30
3:06
5:00
65+
19:45
2:51
5:30

Source: Spring 2007 Arbitron American Radio Trends Time Spent Listening Estimates, Monday-Sunday, 6:00am-Midnight; Average Weekday Monday-Friday 6:00-Midnight; Weeken Staruday/Sunday 6:00am-Midnight. Based on Arbitron's 94 Continues Measurement Markets.

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