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Hours Spent Listening to the Radio Per Week
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Total Week Time
Spent Listening
(Hrs:Min) |
Avg. Weekday
Time Spent Listening
(Hrs:Min) |
Avg. Weekend
Time Spent Listening
(Hrs:Min) |
| Persons |
| 12+ |
19:30 |
2:54 |
5:00 |
Teens |
| 12-17 |
13:00 |
1:42 |
4:30 |
Adults |
| 18+ |
20:15 |
3:03 |
5:00 |
| 18-34 |
19:15 |
2:54 |
4:45 |
| 25-54 |
20:30 |
3:09 |
4:45 |
| 35-64 |
20:45 |
3:09 |
5:00 |
| 65+ |
19:45 |
2:51 |
5:30 |
Men |
| 18+ |
21:00 |
3:12 |
5:00 |
| 18-34 |
20:15 |
3:03 |
5:00 |
| 25-54 |
21:45 |
3:21 |
5:00 |
| 35-64 |
21:45 |
3:21 |
5:00 |
| 65+ |
20:00 |
2:57 |
5:15 |
Women |
| 18+ |
19:30 |
2:54 |
5:00 |
| 18-34 |
18:30 |
2:45 |
4:45 |
| 25-54 |
19:30 |
2:57 |
4:45 |
| 35-64 |
19:45 |
2:57 |
5:00 |
| 65+ |
19:45 |
2:51 |
5:30 |
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Source:Fall 2004 Arbitron American Radio Trends Time Spent Listening Estimates, Monday-Sunday 6 a.m.-midnight; Average Weekday
Monday-Friday 6 a.m.-midnight and Saturday/Sunday 6 a.m.-midnight. Based on Arbitron’s 94 Continuous Measurement Markets.
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