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Radio Listening by Location
Source: Compiled by RAB
from RADAR® 83, December 2004, ©Arbitron
Based on Weekly cume, Monday-Friday, 24 hours, for persons 12+.
|
| Demographic Group |
Location |
Weekdays |
Weekend |
| Persons 12+ |
At Home |
35.7 |
41.3 |
| |
In Car |
45.7 |
48.3 |
| |
At Work or Other Places |
18.6 |
10.4 |
| Teens 12-17 |
At Home |
44.6 |
48.3 |
| |
In Car |
40.3 |
41.2 |
| |
At Work or Other Places |
15.1 |
10.5 |
| Adults 18+ |
At Home |
34.7 |
40.5 |
| |
In Car |
46.4 |
49.1 |
| |
At Work or Other Places |
18.9 |
10.4 |
| Men 18+ |
At Home |
32.3 |
38.5 |
| |
In Car |
46.6 |
49.41 |
| |
At Work or Other Places |
21.1 |
12.1 |
| Women 18+ |
At Home |
36.9 |
42.4 |
| |
In Car |
46.2 |
48.9 |
| |
At Work or Other Places |
16.9 |
8.7 |
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Source: Compiled by RAB from RADAR 83, December 2004, Arbitron Weekday numbers are Weekly cume, Monday-Friday, 24 hours; Weekend numbers are Weekly cume, Saturday/Sunday, 24 hour.
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