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Radio's Reach with African-Americans


  Weekly
Reach (%)		 Weekly Time
Spent Listening
(Hrs:Min)

Persons		  
12+ 95.0 22:15

Teens		  
12-17 95.6 16:30

Persons		  
18+ 95.0 23:15
18-34 95.7 21:45
25-54 96.1 23:45
35-64 95.5 24:15
65+ 90.2 23:00

Men		  
18+ 94.3 23:30
18-34 94.3 21:15
25-54 95.3 23:45
35-64 94.9 24:45
65+ 90.6 24:00

Women		  
18+ 95.5 23:00
18-34 97.0 22:00
25-54 96.8 22:30
35-64 96.0 24:00
65+ 89.9 22:15


Source: Arbitron Maximi$er Plus National Regional Database, Fall 2004, Monday- Sunday 6AM-Midnight, All Black Markets, Cume and Time Spent Listening Estimates
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