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Radio Reaches African-Americans
While Radio as a medium reaches just about everyone in the American population, specific
Radio stations are also highly specialized niche vehicles. If your target is the African-American
market, you'll find that 94 percent of your consumer base spends an average of 21 hours,
30 minutes per person with Radio each week.
Radio's Reach Among African-Americans |
| |
| Persons |
-- ---Teens |
| |
Weekly Reach |
Weekly Time Spent Listening Hrs:Min |
|
|
Weekly Reach |
Weekly Time Spent Listening Hrs:Min |
| 12+ |
94.4% |
21:30 |
|
12-17 |
94.2% |
15:15 |
| |
| Men |
------Women |
| 18+ |
93.8% |
22:30 |
|
18+ |
95.0% |
22:30 |
| 18 - 34 |
92.7% |
19:45 |
|
18 - 34 |
95.8% |
20:15 |
| 25 - 54 |
94.9% |
22:45 |
|
25 - 54 |
96.4% |
23:00 |
| 35 - 64 |
95.4% |
23:45 |
|
35 - 64 |
96.0% |
23:45 |
| 65+ |
89.6% |
24:30 |
|
65+ |
89.1% |
22:30 |
|
Persons |
|
| 18+ |
94.5% |
22:30 |
|
|
|
|
| 18 - 34 |
94.3% |
20:00 |
|
|
|
|
| 25 - 54 |
95.7% |
22:45 |
|
|
|
|
| 35 - 64 |
95.7% |
23:45 |
|
|
|
|
| 65+ |
89.3% |
23:15 |
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Source: Arbitron Maximi$er Plus National Regional Database Spring 2007, Monday-Sunday 6 AM-Midnight, All Black Markets Cume Ratings and Time Spent Listening Estimates.
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