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News Consumption
Radio’s Daily Reach by Age/Sex
Persons
12+
73.4%
Teens
12 through 17
67.7%
Men
18+
74.0%
18 - 34
71.4%
25 - 54
76.1%
35 - 64
76.7%
65+
69.3%
Women
18+
74.2%
18 - 34
74.8%
25 - 54
76.6%
35 - 64
76.3%
65+
67.4%
Source: RADAR 83, Fall 2004 and Radio Advertising Bureau
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