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Radio's Reach with Hispanics


  Weekly
Reach (%)
Weekly Time
Spent Listening
(Hrs:Min)

Persons
 
12+ 95.9 22:15

Teens
 
12-17 96.0 16:15

Persons
 
18+ 95.9 23:00
18-34 97.0 23:00
25-54 96.8 23:45
35-64 96.1 23:30
65+ 89.1 22:45

Men
 
18+ 95.8 23:30
18-34 96.5 23:30
25-54 96.6 24:15
35-64 95.9 23:30
65+ 89.6 23:00

Women
 
18+ 96.1 22:45
18-34 97.5 22:00
25-54 97.0 23:00
35-64 96.2 23:15
65+ 88.7 22:15


Source: Arbitron Maximi$er Plus National Regional Database, Fall 2004, Monday-Sunday 6AM-Midnight, All Hispanic Markets Cume and Time Spent Listening Estimates

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