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Radio's Reach with Hispanics
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Weekly
Reach (%) |
Weekly Time
Spent Listening
(Hrs:Min) |
Persons |
|
| 12+ |
95.9 |
22:15 |
Teens |
|
| 12-17 |
96.0 |
16:15 |
Persons |
|
| 18+ |
95.9 |
23:00 |
| 18-34 |
97.0 |
23:00 |
| 25-54 |
96.8 |
23:45 |
| 35-64 |
96.1 |
23:30 |
| 65+ |
89.1 |
22:45 |
Men |
|
| 18+ |
95.8 |
23:30 |
| 18-34 |
96.5 |
23:30 |
| 25-54 |
96.6 |
24:15 |
| 35-64 |
95.9 |
23:30 |
| 65+ |
89.6 |
23:00 |
Women |
|
| 18+ |
96.1 |
22:45 |
| 18-34 |
97.5 |
22:00 |
| 25-54 |
97.0 |
23:00 |
| 35-64 |
96.2 |
23:15 |
| 65+ |
88.7 |
22:15 |
Source: Arbitron Maximi$er Plus National Regional Database, Fall 2004, Monday-Sunday 6AM-Midnight, All Hispanic Markets Cume and Time Spent Listening Estimates
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