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Life beyond print: Newspaper journalists' digital appetite
America's newspaper journalists are eager to compete in the digital world and want their newsrooms to speed up the transition from print to digital, according to this study of almost 3,800 journalists at 79 newspapers.

Teens Know What They Want from Online News: Do You?
Learn what kind of news Web site would attract and interest teenagers - and many other people, too - in this joint study by the Media Management Center and the Newspaper Association of America Foundation.

Online Ad Networks: Disruption - and Opportunity - for Media Businesses
This report explains the impact of online ad networks and offers practical advice for how publishers can and should more actively manage network relationships.

How To Become 'Easy to Use' Online
Easy to use Web sites distinguish themselves by delivering the amount and complexity of information their users want without overloading them. The key to offering the right amount of information is understanding the target audience.

Radio Reaches 93% of All Comsumers Every Week

Americans are big fans of Radio! Despite increasing demans on our time from all quarters -and
despite ever-expanding media choices- an impressive 93 percent of all Americans age 12 and
older tune in to Radio informatio, entertainment or discussion over the course of each and every
week!

Total U.S. 12+ Listening Audience
232,958,000
Source: RADAR ® 93, June 2007 © Copyright Arbiton (Monday-Sunday, 24 Hours, cased on Weekly Cume)


Radio's Weekly Reach
Read: Radio reaches 93.0% of persons 12 and older each week.
Persons		Teens
18+	92.9%	12-17	91.0%

Men		Women
18+	93.1%	18+	93.2%
18-34	92.8%	18-34	94.9%
25-54	94.8%	25-54	95.7%
35-64	94.8%	35-64	95.0%
65+	87.8%	65+	85.6%
Source: RADAR ® 93, June 2007 © Copyright Arbiton (Monday-Sunday, 24 Hours, cased on Weekly Cume)