Media Management Center
Readership Institute
McCormick Fellows
Kellogg School of Management
Medill
Northwestern University
Top Media Stories
Newspaper
Television, Cable & DBS
Magazine & Book
Interactive
Film & Programming
Music & Radio
World Press Freedom
About Journalists
Journalism Schools
First Amendment
Confidence in the Press
Journalist Training
News Consumption
Radio’s Weekly Reach by Age/Sex
Persons
12+
93.7
Teens
12-17
92.7
Men
18+
93.7
18-34
93.8
25-54
95.4
35-64
95.1
65+
88.1
Women
18+
93.9
18-34
95.9
25-54
96.1
35-64
95.5
65+
86.4
Source: RADAR 83, December 2004 and Radio Advertising Bureau
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