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Radio's Weekly Reach by Time of Day, Age and Sex
| |
6AM - 10AM |
10AM - 3PM |
3PM - 7PM |
7PM - Mid |
Mid - 6AM |
| Persons |
% |
% |
% |
% |
% |
| 12+ |
81.3 |
81.2 |
81.6 |
54.6 |
26.0 |
Teens |
| 12-17 |
73.6 |
73.6 |
80.0 |
68.0 |
22.6 |
Persons |
| 18+ |
82.2 |
82.2 |
81.8 |
53.1 |
26.4 |
| 18-34 |
81.0 |
81.0 |
84.6 |
61.1 |
27.3 |
| 25-54 |
85.9 |
83.7 |
85.7 |
55.1 |
27.8 |
| 35-64 |
85.7 |
83.6 |
84.5 |
52.5 |
28.1 |
| 65+ |
73.4 |
78.6 |
67.7 |
39.8 |
19.4 |
Men |
| 18+ |
81.7 |
81.0 |
81.7 |
53.0 |
30.1 |
| 18-34 |
79.0 |
79.9 |
82.8 |
59.1 |
20.8 |
| 25-54 |
85.1 |
81.7 |
85.1 |
54.7 |
32.7 |
| 35-64 |
85.2 |
82.0 |
84.3 |
52.6 |
33.1 |
| 65+ |
75.0 |
79.7 |
69.0 |
40.4 |
19.4 |
Women |
| 18+ |
82.6 |
84.0 |
81.8 |
53.1 |
23.0 |
| 18-34 |
83.0 |
85.7 |
86.4 |
63.1 |
24.7 |
| 25-54 |
86.7 |
85.7 |
86.4 |
55.5 |
23.0 |
| 35-64 |
86.1 |
85.3 |
84.7 |
52.4 |
23.2 |
| 65+ |
72.3 |
77.9 |
66.8 |
39.5 |
19.4 |
|
Source: RADAR (R) 83, Dec 2004, (C) Copyright Arbitron
Monday-Sunday, based on weekly cume for daypart
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