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Radio Formats Listened to by Age
| Format |
% Share |
| |
12-17 |
18-24 |
25-34 |
35-44 |
45-54 |
55-64 |
65+ |
| Contemporary Hits Radio (CHR) |
40.3 |
26.2 |
14.5 |
7.7 |
4.1 |
1.7 |
1.0 |
| Urban |
18.5 |
14.2 |
11.6 |
10.2 |
8.8 |
7.0 |
3.5 |
| Alternative |
7.8 |
7.8 |
7.0 |
5.0 |
2.8 |
1.0 |
0.4 |
| Adult Contemporary (AC) |
7.6 |
10.1 |
14.7 |
17.2 |
17.0 |
15.2 |
11.8 |
| Hispanic |
6.8 |
14.2 |
15.4 |
10.1 |
6.8 |
6.1 |
5.3 |
| Country |
6.0 |
7.7 |
7.8 |
8.6 |
9.3 |
11.6 |
9.8 |
| Rock (AOR, Classic Rock) |
5.8 |
9.4 |
10.0 |
11.6 |
9.1 |
3.0 |
0.7 |
| Oldies |
2.3 |
3.6 |
4.1 |
6.4 |
11.5 |
12.3 |
5.9 |
| News/Talk/Information |
2.2 |
4.3 |
11.0 |
16.1 |
20.5 |
28.3 |
41.9 |
| Religion |
1.9 |
1.4 |
2.2 |
3.2 |
3.1 |
3.8 |
3.6 |
| NAC/SmoothJazz |
0.5 |
0.7 |
1.5 |
2.8 |
4.9 |
5.5 |
4.0 |
| Classical |
0.2 |
0.2 |
0.4 |
0.6 |
1.2 |
2.4 |
4.5 |
| Adult Standards |
0.1 |
0.1 |
0.2 |
0.3 |
0.7 |
2.2 |
7.5 |
| Remaining Formats |
0.1 |
0.0 |
0.0 |
0.1 |
0.1 |
0.1 |
0.2 |
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Source: Arbitron Format Trends Report, Fall 2004; 94 Continuous Measurement Markets; Monday-Sunday 6AM-Midnight, Average Quarter Share for Demographic.
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