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Radio Listenership by Formats

Generations of Americans have enjoyed Radio over the years, and Radio remains a medium that's
enjoyed by people of all ages. Different age groups favor different Radio formats, of course, so
check the following pages to determine which programming has the most appeal to the demographic
group that's most likely to buy your product or service. Keep in mind that these are broad format
definitions that may contain many program niches and that format shares will vary by market and
region across the country.

There's a Format for Everyone
Format  
  12+
News/Talk/Information (All News, All Sports, News/Talk, All Talk) 17.4%
Adult Contemporary (AC, Hot A/C, Modern A/C, Soft A/C) 14.0%
Hispanic (All Varieties) 11.0%
Contemporary Hits Radio (CHR, Pop CHR, Rhythmic CHR) 10.9%
Urban (Urban A/C, Urban Oldies, Urban) 9.8%
Country (Classic Country, Country, New Country) 9.7%
Rock ('70s, Active Rock, AOR, Classic Rock) 7.9%
Oldies ('70s Hits, '80s Hits, Classic Hits, Oldies, Rhythmic Oldies) 5.5%
Alternative (AAA, Alternative, New Rock) 3.4%
New AC/SmoothJazz (Jazz, NAC) 2.8%
Religion (All Varieties) 2.7%
Adult Hits 2.7%
Classical 1.0%
Adult Standards (EZ Listening, MOR, Nostalgia, Variety) 1.0%
Remaining Formats 0.1%


Source: Arbitron Format Trends Report, Spring 2007; 94 Continuous Measurement Markets;
Monday-Sunday 6AM-Midnight, Average Quarter Share for Demographic.

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