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Life beyond print: Newspaper journalists' digital appetite
America's newspaper journalists are eager to compete in the digital world and want their newsrooms to speed up the transition from print to digital, according to this study of almost 3,800 journalists at 79 newspapers.

Teens Know What They Want from Online News: Do You?
Learn what kind of news Web site would attract and interest teenagers - and many other people, too - in this joint study by the Media Management Center and the Newspaper Association of America Foundation.

Online Ad Networks: Disruption - and Opportunity - for Media Businesses
This report explains the impact of online ad networks and offers practical advice for how publishers can and should more actively manage network relationships.

How To Become 'Easy to Use' Online
Easy to use Web sites distinguish themselves by delivering the amount and complexity of information their users want without overloading them. The key to offering the right amount of information is understanding the target audience.

Radio Listenership by Formats

Generations of Americans have enjoyed Radio over the years, and Radio remains a medium that's
enjoyed by people of all ages. Different age groups favor different Radio formats, of course, so
check the following pages to determine which programming has the most appeal to the demographic
group that's most likely to buy your product or service. Keep in mind that these are broad format
definitions that may contain many program niches and that format shares will vary by market and
region across the country.

There's a Format for Everyone
Format
	12+
News/Talk/Information (All News, All Sports, News/Talk, All Talk)	17.4%
Adult Contemporary (AC, Hot A/C, Modern A/C, Soft A/C)	14.0%
Hispanic (All Varieties)	11.0%
Contemporary Hits Radio (CHR, Pop CHR, Rhythmic CHR)	10.9%
Urban (Urban A/C, Urban Oldies, Urban)	9.8%
Country (Classic Country, Country, New Country)	9.7%
Rock ('70s, Active Rock, AOR, Classic Rock)	7.9%
Oldies ('70s Hits, '80s Hits, Classic Hits, Oldies, Rhythmic Oldies)	5.5%
Alternative (AAA, Alternative, New Rock)	3.4%
New AC/SmoothJazz (Jazz, NAC)	2.8%
Religion (All Varieties)	2.7%
Adult Hits	2.7%
Classical	1.0%
Adult Standards (EZ Listening, MOR, Nostalgia, Variety)	1.0%
Remaining Formats	0.1%
Source: Arbitron Format Trends Report, Spring 2007; 94 Continuous Measurement Markets; Monday-Sunday 6AM-Midnight, Average Quarter Share for Demographic.