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Radio Listenership by Formats

Format % 12+ Listening
News/Talk/Information (All News, All Sports, News/Talk, All Talk) 18.3
Adult Contemporary(AC, Hot A/C, Modern A/C, Soft A/C) 14.3
Contemporary Hits Radio(CHR, Pop CHR, Rhythmic CHR) 11.2
Urban (Urban A/C, Urban Oldies, Urban) 10.1
Hispanic (All Varieties) 9.6
Country (Classic Country, Country, New Country) 8.8
Rock ('70s, Active Rock, AOR, Classic Rock) 7.8
Oldies ('70s Hits, '80s Hits, Classic Hits, Oldies, Rhythmic Oldies) 7.0
Alternative (AAA, Alternative, New Rock) 4.4
New AC/SmoothJazz (Jazz, NAC) 3.0
Religion (All Varieties) 2.8
Adult Standards (EZ Listening, MOR, Nostalgia, Variety) 1.4
Classical 1.3
Remaining Formats 0.1


Source: Arbitron Format Trends Report, Fall 2004; 94 Continuous Measurement Markets; Monday-Sunday 6AM-Midnight, Average Quarter Share for Demographic.

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