|
|
Competitive Media Index
| Year |
Daily
Newspaper1 |
Prime Time
TV2 |
Morning Drive Radio3 |
Prime Time
Cable4 |
| 1996 |
58.8 |
45.3 |
25.5 |
11.0 |
| 1997 |
58.7 |
42.4 |
25.4 |
10.4 |
| 1998 |
58.6 |
40.8 |
25.7 |
10.3 |
| Spring 1999 |
57.9 |
39.6 |
25.5 |
10.5 |
| Fall 1999 |
56.9 |
38.5 |
24.5 |
11.3 |
| Spring 2000 |
56.2 |
37.8 |
23.4 |
12.0 |
| Fall 2000 |
55.1 |
38.1 |
23.1 |
12.2 |
| Spring 2001 |
53.5 |
38.6 |
22.9 |
12.2 |
| Fall 2001 |
54.3 |
38.8 |
21.9 |
12.9 |
| Spring 2002 |
55.5 |
38.6 |
22.5 |
12.6 |
| Fall 2002 |
55.4 |
39.0 |
22.3 |
13.2 |
| Spring 2003 |
55.1 |
39.4 |
22.1 |
13.9 |
| Fall 2003 |
54.1 |
38.9 |
21.9 |
14.0 |
| Spring 2004 |
53.4 |
38.2 |
21.7 |
14.4 |
|
1Average
day readership
2Average half hour
3Average quarter hour
4Average half hour
Note: Radio drive times reflect Monday-Friday average quarter hour
Source: Scarborough Reseach, Top 50 Market Report Prepared
by NAA Research Department
| |
