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Reader Characteristics 2005

  Weekday
(%)
Sunday
(%)
TOTAL AVERAGE ADULT READERSHIP 52 60
 
BY SEX no data for 2005
Men at this time
Women    
 
BY AGE    
18-24 38 46
25-34 37 47
35-54 52 61
55+ 66 72
 
BY EDUCATION    
College Graduate 58 66
Attended college (1-3 years) 53 63
High School Graduate 49 57
Less than High School Graduate 38 44
     
BY HOUSEHOLD INCOME    
$75,000 no data for 2005
$50,000 at this time
$40,000    
Less than $40,000    
 
BY RACE    
White, non-Hispanic 53 61
Black 47 55
Hispanic 33 37


Sources: Newspaper Association of America
www.naa.org

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