|
|
Reader Characteristics 2007
| |
Daily Newspaper Readership
(%) |
Sunday Newspaper Readership
(%) |
| Average weekday |
48 |
|
| Over five weekdays |
67 |
|
| Average Sunday |
|
54 |
| Over four Sunday's |
|
69 |
| |
| BY SEX |
|
|
| Men |
50 |
53 |
| Women |
45 |
55 |
| |
| BY AGE |
|
|
| 18-24 |
33 |
38 |
| 25-34 |
33 |
40 |
| 35-44 |
43 |
51 |
| 45-54 |
52 |
59 |
| 55-64 |
59 |
65 |
| 65+ |
67 |
71 |
| |
| BY EDUCATION |
|
|
| Post Graduate |
61 |
66 |
| College Graduate |
53 |
61 |
| Some College |
49 |
58 |
| High School Graduate |
45 |
52 |
| Less than High School Graduate |
30 |
32 |
| |
|
|
| BY HOUSEHOLD INCOME |
|
|
| $75,000 or more |
54 |
61 |
| $50,000 or more |
52 |
60 |
| $40,000 or more |
51 |
58 |
| Less than $40,000 |
40 |
45 |
| Average Household Income |
$83,779 |
$82,708 |
| Median Household Income |
$66,976 |
$66,504 |
| |
|
Sources: Scarborough Research, 2007 Release 2 (Top 50 Market Report) |
|