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Life beyond print: Newspaper journalists' digital appetite
America's newspaper journalists are eager to compete in the digital world and want their newsrooms to speed up the transition from print to digital, according to this study of almost 3,800 journalists at 79 newspapers.

Teens Know What They Want from Online News: Do You?
Learn what kind of news Web site would attract and interest teenagers - and many other people, too - in this joint study by the Media Management Center and the Newspaper Association of America Foundation.

Online Ad Networks: Disruption - and Opportunity - for Media Businesses
This report explains the impact of online ad networks and offers practical advice for how publishers can and should more actively manage network relationships.

How To Become 'Easy to Use' Online
Easy to use Web sites distinguish themselves by delivering the amount and complexity of information their users want without overloading them. The key to offering the right amount of information is understanding the target audience.

Reader Characteristics 2007

	Daily Newspaper Readership (%)	Sunday Newspaper Readership (%)
Average weekday	48
Over five weekdays	67
Average Sunday		54
Over four Sunday's		69

BY SEX
Men	50	53
Women	45	55

BY AGE
18-24	33	38
25-34	33	40
35-44	43	51
45-54	52	59
55-64	59	65
65+	67	71

BY EDUCATION
Post Graduate	61	66
College Graduate	53	61
Some College	49	58
High School Graduate	45	52
Less than High School Graduate	30	32

BY HOUSEHOLD INCOME
$75,000 or more	54	61
$50,000 or more	52	60
$40,000 or more	51	58
Less than $40,000	40	45
Average Household Income	$83,779	$82,708
Median Household Income	$66,976	$66,504

Sources: Scarborough Research, 2007 Release 2 (Top 50 Market Report)