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Daily and Sunday Newspaper Reading Audience
| Year |
Weekday Readers
% of Total Adult
Population |
Sunday/Weekend Readers
% of Total Adult
Population |
| 1970 |
77.6 |
72.3 |
| 1980 |
66.9 |
67.4 |
| 1982 |
67.0 |
66.6 |
| 1984 |
65.1 |
65.4 |
| 1985 |
64.2 |
65.1 |
| 1986 |
62.9 |
64.1 |
| 1987 |
64.8 |
65.7 |
| 1988 |
64.2 |
64.0 |
| 1989 |
63.6 |
67.0 |
| 1990 |
62.4 |
67.1 |
| 1991 |
62.1 |
66.9 |
| 1992 |
62.6 |
68.4 |
| 1993 |
61.7 |
69.0 |
| 1994 |
61.5 |
70.4 |
| 1995 |
64.2 |
72.6 |
| 1996 |
58.8 |
68.5 |
| 1997 |
58.7 |
68.5 |
| 1998 |
58.6 |
68.2 |
| 1999 |
56.9 |
66.9 |
| 2000 |
55.1 |
65.1 |
| 2001 |
54.3 |
63.7 |
| 2002 |
55.4 |
63.6 |
| 2003 |
54.1 |
62.5 |
| 2004 |
52.8 |
61.2 |
| 2005 |
51.6 |
59.6 |
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1Age 18 and over.
Sources: W.R. Simmons & Associates Research Inc. 1970, Simmons
Market Research Bureau Inc. 1980-1997, Scarborough Research--Top
50 DMA Market Report, 1998-2005.
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