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Life beyond print: Newspaper journalists' digital appetite
America's newspaper journalists are eager to compete in the digital world and want their newsrooms to speed up the transition from print to digital, according to this study of almost 3,800 journalists at 79 newspapers.

Teens Know What They Want from Online News: Do You?
Learn what kind of news Web site would attract and interest teenagers - and many other people, too - in this joint study by the Media Management Center and the Newspaper Association of America Foundation.

Online Ad Networks: Disruption - and Opportunity - for Media Businesses
This report explains the impact of online ad networks and offers practical advice for how publishers can and should more actively manage network relationships.

How To Become 'Easy to Use' Online
Easy to use Web sites distinguish themselves by delivering the amount and complexity of information their users want without overloading them. The key to offering the right amount of information is understanding the target audience.

Cable Size

Percent of Households with Basic Cable (1980-2008)

Source: Nielsen Media Research

Industry Statistics

US Television Households (September 2007) ¹	112,275,000
Basic Cable Subscribers (September 2007)) ¹	65,100,000
Cable Penetration of TV Households (September 2007)) ¹	58.0%
Total Homes Passed by Cable (December 2007) ^1,5	123,400,000
Cable Headends (December 2007) ²	8,177
Premium Cable Units (December 2007) ¹	53,100,000
Cable Systems (2006) ³	7,090
Annual Cable Revenue (residential) (2007 estimate) ¹	$75.2 billion
Total Advertising Revenue (2007 estimate) ¹	$25.7 billion
Annual Franchise Fees paid by Cable Industry (2007) ⁴	$3 billion

1 SNL Kagan
2 A.C. Nielsen Media Research
3 Warren Communications News, Inc.
4 National Cable & Telecommunications Association
5 Homes Passed measures exclude estimates of overlap coming from overbuilders