|
|
Time Spent & Daily Reach by Major Media
Research documents the extraordinary advantage TV enjoys
both in the number of adults reached and the amount of time spent with
that medium every day. In fact, adults spend more time with TV than with
newspapers, radio, magazines and the Internet combined. And TV has the
broadest daily reach with 90%.
|
Adults |
Television |
Newspapers |
Radio |
Magazines |
Internet |
|
Age |
|
|
|
|
|
|
18+ |
236.6 |
26.7 |
98.0 |
16.7 |
98.5 |
|
18-34 |
206.0 |
17.7 |
115.6 |
14.5 |
145.4 |
|
18-49 |
|
19.9 |
113.6 |
14.3 |
118.7 |
|
25-49 |
209.0 |
20.8 |
109.2 |
14.3 |
103.5 |
|
25-54 |
222.7 |
22.1 |
106.5 |
15.1 |
99.7 |
|
35-64 |
243.4 |
26.8 |
97.5 |
16.0 |
87.6 |
|
65+ |
271.7 |
43.2 |
67.7 |
22.8 |
48.1 |
|
Household Income |
|
|
|
|
|
|
Under $25K |
278.9 |
20.3 |
97.4 |
15.6 |
63.8 |
|
$25-50K |
277.5 |
26.0 |
97.5 |
16.9 |
111.9 |
|
$50-75K |
238.9 |
23.7 |
101.8 |
16.8 |
108.2 |
|
$75K+ |
207.9 |
29.8 |
94.1 |
17.7 |
114.2 |
|
$100K+ |
206.8 |
31.5 |
99.7 |
17.5 |
138.3 |
|
Education |
|
|
|
|
|
|
HS Grad |
274.1 |
22.6 |
103.6 |
12.4 |
57.1 |
|
Some College |
241.3 |
24.8 |
98.1 |
17.7 |
99.9 |
|
College Grad+ |
212.6 |
32.3 |
92.5 |
18.5 |
123.0 |
|
Occupation |
|
|
|
|
|
|
Prof/Tech/Mgr/Owner |
195.1 |
26.1 |
105.6 |
15.8 |
140.0 |
|
Admin/Clerical/Sales |
254.6 |
20.9 |
121.0 |
10.9 |
104.1 |
|
Trade/Service |
263.4 |
20.1 |
142.1 |
21.0 |
155.4 |
| Source: TVB, Nielsen Media Research Custom Survey 2008 |
|
Adults |
Television |
Newspapers |
Radio |
Magazines |
Internet |
| Age |
|
|
|
|
|
| 18+ |
89.9 |
62.6 |
74.2 |
51.0 |
59.8 |
| 18-34 |
87.5 |
52.9 |
74.7 |
54.2 |
69.0 |
| 18-49 |
88.7 |
55.8 |
79.6 |
50.7 |
69.1 |
| 25-49 |
90.6 |
56.6 |
82.3 |
50.2 |
69.4 |
| 25-54 |
91.5 |
58.6 |
82.5 |
49.9 |
67.8 |
| 35-64 |
91.6 |
63.5 |
80.4 |
50.3 |
64.3 |
| 65+ |
88.6 |
77.7 |
533 |
47.3 |
28.0 |
| Household Income |
|
|
|
|
|
| Under $25K |
85.5 |
47.3 |
53.8 |
35.5 |
36.3 |
| $25-50K |
90.9 |
59.6 |
72.4 |
48.4 |
50.0 |
| $50-75K |
92.0 |
65.7 |
85.0 |
53.4 |
68.3 |
| $75K+ |
90.9 |
70.7 |
85.1 |
59.6 |
80.4 |
| $100K+ |
92.2 |
72.6 |
87.1 |
62.7 |
82.9 |
| Education |
|
|
|
|
|
| HS Grad |
91.1 |
55.1 |
69.7 |
42.7 |
40.9 |
| Some College |
91.4 |
67.6 |
75.1 |
51.0 |
65.4 |
| College Grad+ |
89.4 |
66.4 |
80.5 |
60.7 |
78.8 |
| Occupation |
|
|
|
|
|
| Prof/Tech/Mgr/Owner |
89.9 |
63.0 |
83.3 |
57.3 |
79.6 |
| Admin/Clerical/Sales |
94.8 |
67.1 |
84.8 |
51.0 |
68.8 |
| Trade/Service |
92.1 |
60.3 |
79.0 |
44.0 |
46.6 |
| |
|
