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Time Spent & Daily Reach by Major Media

Research documents the extraordinary advantage TV enjoys both in the number of adults reached and the amount of time spent with that medium every day. In fact, adults spend more time with TV than with newspapers, radio, magazines and the Internet combined. And TV has the broadest daily reach with 90%.



Adults
Television
Newspapers
Radio
Magazines
Internet
Age
18+
236.6
26.7
98.0
16.7
98.5
18-34
206.0
17.7
115.6
14.5
145.4
18-49

207.3

19.9
113.6
14.3
118.7
25-49
209.0
20.8
109.2
14.3
103.5
25-54
222.7
22.1
106.5
15.1
99.7
35-64
243.4
26.8
97.5
16.0
87.6
65+
271.7
43.2
67.7
22.8
48.1
Household Income
Under $25K
278.9
20.3
97.4
15.6
63.8
$25-50K
277.5
26.0
97.5
16.9
111.9
$50-75K
238.9
23.7
101.8
16.8
108.2
$75K+
207.9
29.8
94.1
17.7
114.2
$100K+
206.8
31.5
99.7
17.5
138.3
Education
HS Grad
274.1
22.6
103.6
12.4
57.1
Some College
241.3
24.8
98.1
17.7
99.9
College Grad+
212.6
32.3
92.5
18.5
123.0
Occupation
 
 
 
 
Prof/Tech/Mgr/Owner
195.1
26.1
105.6
15.8
140.0
Admin/Clerical/Sales
254.6
20.9
121.0
10.9
104.1
Trade/Service
263.4
20.1
142.1
21.0
155.4

 


Adults
Television
Newspapers
Radio
Magazines
Internet
Age
       
18+
89.9
62.6
74.2
51.0
59.8
18-34
87.5
52.9
74.7
54.2
69.0
18-49
88.7
55.8
79.6
50.7
69.1
25-49
90.6
56.6
82.3
50.2
69.4
25-54
91.5
58.6
82.5
49.9
67.8
35-64
91.6
63.5
80.4
50.3
64.3
65+
88.6
77.7
533
47.3
28.0
Household Income          
Under $25K
85.5
47.3
53.8
35.5
36.3
$25-50K
90.9
59.6
72.4
48.4
50.0
$50-75K
92.0
65.7
85.0
53.4
68.3
$75K+
90.9
70.7
85.1
59.6
80.4
$100K+
92.2
72.6
87.1
62.7
82.9
Education          
HS Grad
91.1
55.1
69.7
42.7
40.9
Some College
91.4
67.6
75.1
51.0
65.4
College Grad+
89.4
66.4
80.5
60.7
78.8
Occupation          
Prof/Tech/Mgr/Owner
89.9
63.0
83.3
57.3
79.6
Admin/Clerical/Sales
94.8
67.1
84.8
51.0
68.8
Trade/Service
92.1
60.3
79.0
44.0
46.6
 
Source: TVB, Nielsen Media Research Custom Survey 2006


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