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Alternate Delivery Systems
Recently, new systems for delivering
the television signal have emerged, causing some
speculation about the long-term outlook for the more
traditional wired cable approach. Currently 20.3%
of all TV households have a form of ADS. The most
popular and fastest growing is DBS, the small home
satellite dish usually about 18 inches in diameter,
currently at 19.8%.
% PENETRATION |
|
SMATV |
MMDS |
Satellite
DISH |
DBS |
Total
ADS |
1996 |
0.9 |
1.3 |
1.8 |
2.1 |
6.0 |
1997 |
1.1 |
1.2 |
1.6 |
3.8 |
7.6 |
1998 |
0.7 |
0.9 |
1.5 |
5.9 |
9.0 |
1999 |
0.7 |
0.8 |
0.9 |
6.8 |
9.1 |
2000 |
0.8 |
0.6 |
1.0 |
9.2 |
11.4 |
2001 |
0.6 |
0.4 |
0.7 |
12.3 |
13.9 |
2002 |
0.6 |
0.3 |
0.5 |
15.3 |
16.5 |
2003 |
0.4 |
0.2 |
0.4 |
17.3 |
18.2 |
2004 |
0.5 |
0.0 |
0.2 |
18.5 |
19.2 |
| 2005 |
0.4 |
0.0 |
0.2 |
19.8 |
20.3 |
|
Satellite Master Antenna (SMATV):
Serves housing complexes and hotels. Signals received via satellite
and distributed by coaxial cable.
Microwave Multi Distribution System (MMDS):
Distributes signals by microwave. Home receiver picks up signal,
then distributes via internal wiring.
Satellite
Dish (C-BAND/KU BAND) "BIG DISH":
Household receives transmissions from a satellite(s), via a 1- to
3- meter dish.
Direct Broadcast Satellite (DBS):
Satellite service delivered directly via household's
own small (usually 18") dish
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Source: Nielsen Media Researchs/NTI People
meter sample
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