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Cable & VCR Households
In the late 1940s an appliance dealer in western Pennsylvania put a large TV antenna on top of a mountain and brought TV signals to the valley below. By 1970 cable was in only 6.7% of the TV households. In 1975 HBO sent down signals via satellite, cable TV entered a new era, and by
1990 penetration was up to 56.4%. Currently, wired cable penetration is at 67.5%. VCR penetration grew much more rapidly, from 1.1% in 1980 to 68.6% by 1990. It is currently at the 90.2% level.
| |
CABLE1 |
VCR |
| Year |
(000) |
% TVHH |
|
(000) |
% TVHH |
| 1970 |
3,900 |
6.7 |
|
-
| -
|
| 1975 |
8,600 |
12.6 |
|
-
| -
|
| 1980 |
15,200 |
19.9 |
|
840 |
1.1 |
| 1985 |
36,340 |
42.8 |
|
17,740 |
20.9 |
| 1990 |
51,900 |
56.4 |
|
63,180 |
68.6 |
| 1995 |
60,460 |
63.4 |
|
77,270 |
81.0 |
| 1996 |
62,580 |
65.3 |
|
78,830 |
82.2 |
| 1997 |
64,470 |
66.5 |
|
81,670 |
84.2 |
| 1998 |
65,810 |
67.2 |
|
82,910 |
84.6 |
| 1999 |
67,120 |
67.5 |
|
84,140 |
84.6 |
| 2000 |
68,550 |
68.0 |
|
85,810 |
85.1 |
| 2001 |
69,490 |
68.0 |
|
88,120 |
86.2 |
| 2002 |
73,230 |
69.4 |
|
96,190 |
91.2 |
| 2003 |
74,430 |
69.8 |
|
97,630 |
91.5 |
| 2004 |
73,860 |
68.1 |
|
98,400 |
90.8 |
| 2005 |
73,930 |
67.5 |
|
98,860 |
90.2 |
| 2006 |
73,210 |
66.4 |
|
97,690 |
88.6 |
|
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1 Wired Cable
© 2006, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or
designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
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