|
|
Multi-Set & Color Television Households
TV households with two or more sets
accounted for only 1% of the total in 1950. It grew
to 50% by 1980, and now accounts for 81%. Color
TV households started later but grew faster – up
to 83% by 1980 – and now has reached almost
complete saturation at 99.9%.
|
MULTI-SET |
COLOR
TV |
| Year |
(000) |
|
%
TVHH |
|
(000) |
|
%
TVHH |
|
| 1950 |
40 |
|
1.0 |
|
— |
|
— |
|
| 1955 |
875 |
|
2.9 |
|
5 |
|
0.0 |
|
| 1960 |
5,500 |
|
12.0 |
|
340 |
|
0.7 |
|
| 1965 |
10,225 |
|
19.4 |
|
2,810 |
|
4.9 |
|
| 1970 |
18,840 |
|
32.2 |
|
20,910 |
|
35.7 |
|
| 1975 |
28,360 |
|
41.4 |
|
46,850 |
|
68.4 |
|
| 1980 |
38,260 |
|
50.1 |
|
63,350 |
|
83.0 |
|
| 1985 |
48,220 |
|
56.8 |
|
77,660 |
|
91.5 |
|
| 1990 |
60,140 |
|
65.3 |
|
90,070 |
|
97.8 |
|
| |
| 1995 |
67,639 |
|
70.9 |
|
94,446 |
|
99.0 |
|
| 1996 |
69,720 |
|
72.2 |
|
95,230 |
|
99.3 |
|
| 1997 |
71,780 |
|
74.0 |
|
96,510 |
|
99.5 |
|
| 1998 |
72,420 |
|
73.9 |
|
97,510 |
|
99.5 |
|
| 1999 |
73,850 |
|
74.3 |
|
99,100 |
|
99.7 |
|
| 2000 |
76,200 |
|
75.6 |
|
100,600 |
|
99.8 |
|
| 2001 |
76,750 |
|
75.1 |
|
102,010 |
|
99.8 |
|
| 2002 |
78,400 |
|
74.3 |
|
105,370 |
|
99.9 |
|
| 2003 |
80,290 |
|
75.2 |
|
106,550 |
|
99.9 |
|
| 2004 |
82,830 |
|
76.4 |
|
108,290 |
|
99.9 |
|
| 2005 |
86,620 |
|
79.0 |
|
109,470 |
|
99.9 |
|
| 2006 |
89,470 |
|
81.1 |
|
110,150 |
|
99.9 |
|
Source:
Nielsen Media Research-NTI, Jan. each year
© 2006, Television Bureau of Advertising,
Inc. All rights reserved. Republication and redistribution
of this report in total, other than by TVB members
or its authorized agents or designees, without written
permission is strictly forbidden. Any republication,
in whole or in part, must include credit to TVB
and its sources.
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