|
|
Channels Receivable vs. Tuned
As the
number of channels available to a TV household
increases, as it has in recent years, what is the
effect on the number of channels actually tuned?
According to Nielsen's Television Audience Report, the average home receiveds a total of 118 channels. It appears that after reaching the 50-channel level,
additional channels produce no significant increase
in the number of tuned channels.Even the 50+ channels available, households view an average of 16.0 channels.
TV Channels Receivable vs. Viewed

Source: Nielsen Media
Research, National People Meter Sample, Aug.
29 - Sept. 2, 2007
Note: Homes receiving 10 channels
or less not shown
|