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| Media Management Center Readership Institute McCormick Fellows Kellogg School of Management Medill Northwestern University |
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Channels Receivable vs. Viewed As the
number of channels available to a TV household
increases, as it has in recent years, what is the
effect on the number of channels actually viewed?
It appears that after reaching the 50-channel level,
additional channels produce no significant increase
in the number of viewed channels. The viewing remains
in the 15- to 19-channel range. Even the 121+ channel
group averages only 20 viewed channels out of an
average of 158 available channels.
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