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Life beyond print: Newspaper journalists' digital appetite
America's newspaper journalists are eager to compete in the digital world and want their newsrooms to speed up the transition from print to digital, according to this study of almost 3,800 journalists at 79 newspapers.

Teens Know What They Want from Online News: Do You?
Learn what kind of news Web site would attract and interest teenagers - and many other people, too - in this joint study by the Media Management Center and the Newspaper Association of America Foundation.

Online Ad Networks: Disruption - and Opportunity - for Media Businesses
This report explains the impact of online ad networks and offers practical advice for how publishers can and should more actively manage network relationships.

How To Become 'Easy to Use' Online
Easy to use Web sites distinguish themselves by delivering the amount and complexity of information their users want without overloading them. The key to offering the right amount of information is understanding the target audience.

Channels Receivable vs. Tuned

As the number of channels available to a TV household increases, as it has in recent years, what is the effect on the number of channels actually tuned? According to Nielsen's Television Audience Report, the average home receiveds a total of 118 channels. It appears that after reaching the 50-channel level, additional channels produce no significant increase in the number of tuned channels.Even the 50+ channels available, households view an average of 16.0 channels.

TV Channels Receivable vs. Viewed



Source: Nielsen Media Research, National People Meter Sample, Aug. 29 - Sept. 2, 2007
Note: Homes receiving 10 channels or less not shown

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