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TV Audience
Time Spent Viewing TV - Persons
Time Spent Viewing TV - Households
Adults Viewing Yesterday
TV Top 25 African-American Markets
TV Top 25 Hispanic Markets


TV Media Content
TV - Primary Sources For News
Top 25 Specials of All Time
Top 25 Sports Telecasts of All Time


TV Competitive Measures
Consumer Media Usage
Broadcast vs. Cable Reach
TV Time Spent & Daily Reach by Major Media


TV Size & Structure
Cable & VCR Households
Channels Receivable vs. Viewed
Multi-Set & Color Television Households
Number of TV Households
Number of Commercial TV Stations
Alternative Delivery Systems


Cable Size & Structure
Size
Top 25 MSOs
Top 20 Cable Networks


Revenues
Advertising Revenues


Additional Reports
Magness Institute Report
Ohio TV Web Site Study



Sources
Television Bureau of Advertising, Inc.
3 East 54th Street
New York, NY 10022
Phone: (212) 486-1111
www.tvb.org

National Cable & Telecommunications Association
1724 Massachusetts Avenue, NW
Washington, DC 20036
Phone: (202) 775-3550
www.ncta.com

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