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Top 25 African-American Markets

The New York DMA tops the list of African-American TV markets with nearly 1.3 million TV households. Chicago (598,370) is in second place, while Atlanta, Washington, D.C., and Philadelphia followed in third, fourth and fifth position. In total the top 25 represent about 62% of all African-American TV households in the U.S.

Rank*
DMA Rank
Market
A-A
TV HH
DMAs % of Total US
A-A TV HH
Cumulative
% Total US
A-A TV HH
1
1
New York 1,259,540 9.4 9.4
2
3
Chicago 598,370 4.5 13.8
3
9
Atlanta 597,070 4.4 18.3
4
8
Washington, DC (Hagrstwn) 546,800 4.1 22.3
5
4
Philadelphia 524,770 3.9 26.2
6
2
Los Angeles 487,000 3.6 29.8
7
11
Detroit 392,620 2.9 32.8
8
10
Houston 337,550 2.5 35.3
9
6
Dallas-Ft. Worth 331,330 2.5 37.7
10
16
Miami-Ft. Lauderdale 295,100 2.2 39.9
11
24
Baltimore 292,610 2.2 42.1
12
29
Raleigh-Durham (Fayetvlle) 273,780 2.0 44.1
13
44
Memphis 258,190 1.9 46.1
14
42
Norfolk-Portsmth-Newpt Nws 220,980 1.6 47.7
15
17
Cleveland-Akron (Canton) 213,650 1.6 49.3
16
26
Charlotte 193,750 1.4 50.7
17
21
St. Louis 188,730 1.4 52.1
18
5
San Francisco-Oak-San Jose 175,360 1.3 53.4
19
40
Birmingham (Ann, Tusc) 173,360 1.3 54.7
20
19
Orlando-Daytona Bch-Melbrn 161,280 1.2 55.9
21
12
Tampa-St. Pete (Sarasota) 158,480 1.2 57.1
22
61
Richmond-Petersburg 153,490 1.1 58.3
23
54
New Orleans 151,340 1.1 59.4
24
87
Jackson, MS 149,490 1.1 60.5
25
83
Columbia, SC 136,170 1.0 61.5

Source: Nielsen Media Research - NSI, Jan, 2007
*Ranked by African-American TV Households

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