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Top 25 Hispanic Markets
With over 1.7 million Hispanic TV households,
the Los Angeles DMA tops the list of Hispanic markets.
New York, with 1.2 million, is in the second
spot, while Miami (623,310) ranked No. 3. The top
25 as a group represents 77% of all Hispanic TV households
in the U.S.
Rank* |
DMA Rank |
Market |
Hispanic
TV HH |
DMAs % of
Total US
Hispanic
TV HH |
Cumulative
% Total US
Hispanic
TV HH |
1 |
2 |
LOS ANGELES |
1,741,860 |
15.5 |
15.5 |
2 |
1 |
NEW YORK |
1,218,940 |
10.9 |
26.4 |
3 |
17 |
MIAMI-FT. LAUDERDALE |
623,310 |
5.6 |
32.0 |
4 |
10 |
HOUSTON |
472,690 |
4.2 |
36.2 |
5 |
3 |
CHICAGO |
438,490 |
3.9 |
40.1 |
6 |
7 |
DALLAS-FT. WORTH |
413,030 |
3.7 |
43.8 |
7 |
37 |
SAN ANTONIO |
352,910 |
3.1 |
46.9 |
8 |
6 |
SAN FRANCISCO-OAK-SAN JOSE |
332,460 |
3.0 |
49.9 |
9 |
14 |
PHOENIX (PRESCOTT) |
317,480 |
2.8 |
52.7 |
10 |
92 |
HARLINGEN-WSLCO-BRNSVL-MCA |
262,970 |
2.3 |
55.1 |
11 |
19 |
SACRAMNTO-STKTON-MODESTO |
230,210 |
2.1 |
57.1 |
12 |
46 |
ALBUQUERQUE-SANTA
FE |
225,200 |
2.0 |
59.1 |
13 |
26 |
SAN DIEGO |
215,630 |
1.9 |
61.0 |
14 |
56 |
FRESNO-VISALIA |
212,670 |
1.9 |
62.9 |
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