|
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Time Spent Viewing - Persons
Traditionally,
women in TV households have spent the most time viewing television, averaging
5 hours a day. Men are next, hovering around the 4-hour mark. Teens
and children have been viewing at about the same levels, just above the
3-hour mark.
| Time Spent Per Day |
|
Year
|
Men
|
Women
|
Teens
|
Children
|
|
1988
|
3:59
|
4:41
|
3:18
|
3:22
|
|
1989
|
3:58
|
4:39
|
3:09
|
3:28
|
|
1990
|
3:51
|
4:28
|
3:15
|
3:18
|
|
1991
|
4:01
|
4:36
|
3:16
|
3:11
|
|
1992
|
4:02
|
4:40
|
3:10
|
3:08
|
|
1993
|
4:04
|
4:41
|
3:07
|
3:07
|
|
1994
|
4:02
|
4:39
|
3:05
|
3:06
|
|
1995
|
4:02
|
4:38
|
3:02
|
3:07
|
|
1996
|
3:58
|
4:34
|
2:49
|
2:59
|
|
1997
|
3:56
|
4:33
|
2:54
|
3:03
|
|
1998
|
3:57
|
4:33
|
2:58
|
2:57
|
|
1999
|
4:02
|
4:40
|
3:02
|
2:58
|
|
2000
|
4:11
|
4:46
|
3:04
|
3:07
|
|
2001
|
4:19
|
4:51
|
3:04
|
3:12
|
| 2002 |
4:22 |
4:58 |
3:09 |
3:10 |
| 2003 |
4:29 |
5:05 |
3:07 |
3:14 |
| 2004 |
4:26 |
5:07 |
3:07 |
3:16 |
| 2005 |
4:31 |
5:17 |
3:19 |
3:19 |
Source: Nielsen Media Research, NTI Annual Averages.
©2006, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. |
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