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Adults Viewing Yesterday

TV has the broadest daily reach with 90%.

Source: TVB/ Nielsen Media Custom Research Survey 2006, Adults 18+.
(C) 2006 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
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